Marketing News

Made in Italy Haircare Line Aeterna Launches in the US

Inspired by the Italian lifestyle, the line is comprised of three categories – Aqua, Vita and Eessenza – representing the water, landscape vitality and ingredients Italy provides.

Aeterna launched its natural, Made in Italy haircare line in the US.

The brand is founded by Italian brothers, co-founders Stefano and Guido Spacagna, owners and managers of the Spacagna Italian Hair Design salon on Miracle Mile in Miami, FL.

Inspired by the land, sea and Italian lifestyle, the line is comprised of three categories – Aqua, Vita and Eessenza, representing the water, landscape vitality and essential ingredients Italy provides. Made with natural ingredients including linseed and almond oils, in addition to aloe vera, Aeterna says it’s bringing the essence of quality Italian products to the haircare industry in the US.

“We were always looking for high-quality, luxurious, hair care products to use at our salon on our clients, so we created our own line,” said Stefano Spacagna. “For years, we conducted extensive research to create precise formulations and designs for our bottles in partnership with our lab in Italy, and our customers.”

Aeterna hair care is available for purchase online at www.aeternahair.com and in-store at Spacagna Italian Hair Design on Miracle Mile in Coral Gables, Miami, FL.

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